CONSEN: Indonesian Journal of Community Services and Engagement

Strengthening the Inclusion of Children with Special Needs and Community Environmental Concern

2026-06-02T03:44:54+00:00

One of the major challenges faced by communities today is the limited public understanding regarding children with special needs, low environmental awareness, and the lack of constructive social activities that support inclusive community development and children’s psychosocial growth. The aim of this community service program in Desa Sungai Bangkal South Kalimantan for 70 participants were to raise awareness about children with special needs, reinforce environmental responsibility, and increase children's social involvement. The program was carried out utilizing participatory educational with three main activities: socialization of children with special needs and basic sign language, environmental clean-up activities, and competitions and games for childrens. The approaches used were interactive demonstrations, joint environmental actions, and child-centered recreational activities. The findings revealed greater public understanding of inclusivity and disability awareness, improved community participation in environmental cleaning, and high enthusiasm among children during games and competitions. The socialization activity to minimize misconceptions and stigma about children with special needs by emphasizing inclusive values and communication accessibility through basic sign language education. Overall, the program improved social cohesion, environmental awareness, and psychosocial participation in the community. Sustainable partnership with local stakeholders is recommended to ensure the long-term viability and impact of such rural community empowerment programs.

Keyword: children with special needs, sign language, disability, social inclusion, environment

Education and Prevention of Stunting Among Mothers And Children In The Bencongan Indah Neighborhood

2026-07-09T12:16:22+00:00

Stunting is one of the major health problems in Indonesia caused by chronic malnutrition and inadequate parenting practices. This issue occurs in Bencongan Indah Village, where there was an increase in stunting cases from 15 to 38 children. The lack of parental knowledge regarding child nutrition and proper parenting became the main background for this community service activity. The implementation methods included educational counseling on stunting prevention and the role of parents in fulfilling children's nutritional needs, as well as nutritional education through the distribution of an egg-based recipe pocketbook (GESLUR program). The activity involved 50 participants and was conducted interactively using presentations and educational videos. Evaluation was conducted using a paired T-test statistical analysis on pre-test and post-test results, along with a satisfaction questionnaire. The results showed a significant increase in participants' knowledge (p < 0.01) regarding balanced nutrition and the golden age of children. Furthermore, the majority of participants stated that the materials were easy to understand, useful, and applicable in daily life. In conclusion, this educational activity is beneficial and statistically effective in improving the community's short-term cognitive knowledge regarding nutrition and stunting prevention.

Implementation of Market Day Activities to Optimize Financial Numeracy at MI Alam Al-Azhar Sumberrejo

2026-09-17T07:40:57+00:00

This community-engagement program aimed to describe Market Day as a contextual learning activity for strengthening students’ financial numeracy at MI Alam Al-Azhar Sumberrejo. The activity involved 50 students and 16 accompanying teachers. Evaluation used observation, interviews, documentation, and a financial-numeracy test covering capital calculation, selling-price determination, profit calculation, change calculation, and transaction recording. Correct-response rates were 60%, 55%, 50%, 58%, and 45% before the activity and 85%, 80%, 78%, 88%, and 82% afterwards. Market Day provided an authentic context for applying arithmetic operations, making simple financial decisions, collaborating, and taking responsibility during transactions.

The Use of Microbial Formula to Establish an Integrated Farming System by the Women Farmers Group of Pojok Village-Tulungagung

2026-06-25T04:16:24+00:00

Food security is one of the Indonesian government’s priority programs aimed at achieving national food self-sufficiency without imports. The Integrated Farming System (IFS) can help achieve food security. To optimize the use of IFS, microbial formulations that function as biofertilizers, aid in livestock feed fermentation, and support freshwater aquaculture can be applied. Women farmers in Pojok Village, Tulungagung, play a crucial role in achieving food security. However, the Women Farmers Group (KWT) in Pojok Village has not yet implemented the IFS. This community service initiative aims to empower women farmers in Pojok Village through guidance on applying microbial formulations in the agricultural, livestock, and fisheries sectors to support the IFS. The success indicators for this activity are cognitive maturity, technical independence, and sustainability. The community service program will be conducted from May to December 2025, beginning with coordination and activity planning, followed by the provision of IFS materials and microbes supporting its application, training and guidance on the propagation of microbial formulas, as well as monitoring and evaluation. The provision of educational materials proved to enhance cognitive maturity, as evidenced by higher posttest scores compared to pretest scores. Training and guidance on the propagation of microbial formulas demonstrated the community’s ability to independently meet their agricultural needs, while the community’s willingness to continue using the microbial formulations indicates the program’s sustainability.

CCTV System Installation and Training to Improve Community Security in Cidodol, Grogol Selatan

2026-07-25T02:25:59+00:00

Environmental security is an essential aspect of creating a safe and comfortable community environment. The primary problem identified in RT 03 RW 12 Cidodol, Grogol Selatan, South Jakarta, was the absence of a technology-based surveillance system and the community's limited technical knowledge regarding CCTV installation and maintenance. This Community Service activity aimed to implement a CCTV surveillance system while enhancing the community's technical skills in operating and maintaining the equipment. The implementation method comprised site surveys, theoretical and practical training, hardware installation, technical testing, and quantitative impact evaluation. The implemented setup included 4 outdoor camera units, an 8-channel DVR, a 12 V DC Power Supply Box, Siamese cables with a maximum length of 80 meters, and MCB protection. Technical testing results demonstrated that all cameras operated stably within a voltage range of 11.65–12.08 V DC, with the highest voltage drop recorded at 3.72% over the 80-meter cable line. Competency evaluation via pre-test and post-test involving 10 participants showed an average understanding increase of 75%. Furthermore, public perception of environmental safety post-installation improved from 2.40 to 4.35 (on a 1–5 scale). This initiative successfully fostered the independence of neighborhood officers in managing surveillance infrastructure sustainably.

News Writing Assistance to Optimize the Website as a Public Communication Medium in Laweyan District, Surakarta

2026-09-18T07:16:17+00:00

Optimizing government websites as public communication media requires personnel with competencies in compiling and publishing information accurately, quickly, and attractively. However, limited staff capabilities in news writing prevent various government activities in Laweyan District from being optimally documented and publicized. This community service activity aims to increase institutional capacity in news writing so that the district website can be utilized more effectively for public communication. The method used is participatory assistance through the stages of needs identification, socialization, training, practice, and evaluation. This news writing activity involved 20 officials from 11 sub-districts within the Laweyan District, Surakarta City. Assistance materials covered news writing techniques, online news writing, and journalistic videography. The activity results showed an increase in participants' understanding and skills in compiling news and generating content published through government digital media. This mentoring contributes to website optimization as a public communication medium supporting digital government implementation, increasing information transparency, and strengthening Laweyan District's positive image. Evaluation results showed the participants' average understanding increased from 220 to 228, or experienced a 0.4-point increase after attending the mentoring sessions

Automatic Irrigation System and Organic Waste Shredder for Parakan Jaya Orchid Farmers

2026-08-28T04:28:40+00:00

The Parakan Jaya Orchid Farmer Group in Pondok Benda Village, Pamulang Subdistrict, South Tangerang City manages an orchid garden of approximately 513 m² that previously relied on manual watering, purchased planting media, and handwritten records, resulting in plant losses of 15–20% per season and a planting-media cost of IDR 1,500,000–2,000,000 every two months. This community service activity implemented an automatic watering system based on an Arduino microcontroller and an ESP8266 module with temperature, soil-moisture, and rain sensors, along with an organic waste shredder with a capacity of 20 kg/hour to self-produce planting media. The method consisted of socialization, training, technology application, mentoring, evaluation, and program sustainability carried out participatively. Field measurements show that water-use efficiency increased by approximately 30% and watering time decreased by approximately 40% compared with manual watering, while more than 80% of group members were able to independently operate and maintain the technology based on a post-training competency assessment. Based on an economic estimate, combining both technologies has the potential to increase annual net profit by about 2.5 times compared with the conventional pattern. This activity supports SDG 8, 11, 12, and 13 through indicators of resource efficiency, waste reduction, and strengthened economic capacity of the farmer group.

The Readiness of Implementing Inclusive Education in Early Childhood Education in Teluk Dalam Village

2026-06-05T07:19:05+00:00

The readiness of Early Childhood Education (PAUD) units in rural areas to implement inclusive education still faces substantial challenges, particularly regarding teachers' pedagogical competence and the accessibility of learning tools. This community service activities aimed to enhance inclusion readiness at two PAUD institutions in Teluk Dalam Village through a concrete intervention program. The implementation method utilized the Asset-Based Community Development (ABCD) approach, comprising three main stages: inclusive classroom management training for teachers, assistance in developing an adaptive curriculum, and workshops on creating adaptive educational play tools utilizing local natural materials (place-based education). The measurement of partner readiness was based on four operational indicators: internal policy, teacher capability, physical facilities, and financial support, with data validation achieved through source triangulation. The results demonstrated a significant impact, notably an increase in teachers' pedagogical readiness in managing heterogeneous classrooms and a reduction in their teaching psychological burden. Furthermore, this program produced a draft for internal school inclusion guidelines and formulated a child-friendly budget policy proposal advocated to the Teluk Dalam Village Government to resolve village fund bureaucratic barriers.

Preventing Sexual Harassment by Utilizing Local Language E-Health "Kance Assek" Through Empowering Posyandu Cadres

2026-07-19T10:59:16+00:00

The main challenges include a lack of knowledge about sexual violence prevention, lack of access to reporting and handling systems, and lack of relevant local educational media. After identifying local needs and potential, it was found that the community needs practical, community-based education that uses a local language approach, as well as the participation of local cadres and figures to change behavior. The program methods included implementation steps such as identifying local problems and potential, promotional training, training for posyandu cadres and village midwives, demonstrations on the use of Ehealth “KANCE ASSEK”, joint counseling, and program sustainability evaluation. The results of this community service were able to increase the knowledge of cadres and village midwives and improve the dissemination of sexual violence prevention to the community. The empowerment of posyandu cadres and the use of the Ehealth “KANCE ASSEK” application are appropriate solutions to promote and prevent sexual violence in all age groups of the community through community-based and innovative community-based methods to stop sexual violence by strengthening promotional methods that are directly related to the daily lives of the community.

Local Potential-Based KKN Desa Pekan Tanjung Beringin, Serdang Bedagai Regency Model for Coastal Community Empowerment

2026-07-19T11:01:01+00:00

Coastal communities in Pekan Tanjung Beringin Village face multidimensional challenges: low literacy habits, limited public speaking skills, minimal participation in religious education, and underdeveloped economic activities, despite possessing local potentials such as fishery resources, religious institutions, and strong social cohesion. This study aims to design and implement a Local Potential-Based Kuliah Kerja Nyata (KKN) model for integrated empowerment. The approach includes situation analysis, participatory planning, cross-sectoral program implementation, and monitoring-evaluation. Results show increased community participation in education, religious activities, social services, value-added marine product processing, and environmental management. The model effectively strengthens community capacity through multi-stakeholder collaboration and utilization of existing assets, thereby supporting sustainable development in coastal areas.

Improving the Competency of the Karya Petamba Farmer Group through Training and Assistance Palu Valley Shallot Cultivation

2026-07-23T14:46:09+00:00

The Karya Petamba Farmer Group in Tanamodindi Urban Village still lacks the skills required to apply cultivation techniques for the Palu Valley Shallot (Bawang Lembah Palu). This deficiency negatively impacts their agricultural yields and the sustainability of their farming operations. This community service program aims to enhance the farmers' skills through extension services, training, the provision of production equipment, and guidance on sustainable cultivation practices. A participatory approach was employed, encompassing needs assessment, extension services, technical training, equipment distribution, field-based mentoring, and monitoring and evaluation. The results demonstrate an improvement in the farmers' knowledge and skills regarding land preparation, planting, fertilization, pest and disease control, and harvest management. Regular mentoring assisted farmers in applying cultivation techniques suited to local land conditions and in resolving issues that arose during the production process. This skill enhancement positively impacted the group's output; the use of 1,500 kg of seed stock resulted in a harvest of 5,179 kg, achieving a productivity ratio of 1:3.45. Of the total harvest, 3,720 kg were sold, generating revenue of IDR 114,900,000, while 1,459 kg were retained as seed stock for the subsequent planting season. This community service initiative demonstrates that continuous extension, training, and mentoring can effectively improve the skills, self-reliance, and productivity of Karya Petamba Farmer Group members in managing their Palu Valley Shallot farming operations.

Implementing Positive Discipline to Overcome Major Educational Misconduct: A Workshop and Teacher Mentoring Model at TK Lab School UMC

2026-07-18T08:14:35+00:00

Violence, intimidation, and discriminatory attitudes in educational institutions necessitate a paradigm shift toward positive discipline strategies to cultivate protective and supportive learning environments. Initial observations at TK Lab School UMC highlighted a reliance on punitive measures, limited educator proficiency, and a lack of structured policy directives. This community empowerment project aimed to enhance instructional capacity and institutional readiness via participatory professional development and structured mentorship. Executed through a participatory action framework, the intervention encompassed diagnostic needs assessments, focus group discussions, capacity-building workshops, parental orientations, the formal establishment of a Positive Discipline Team, regulatory document formulation, curriculum adaptation within the Pancasila Student Profile Strengthening Project (P5), and systematic Project Management Office (PMO) tracking. Empirical evaluations demonstrated a marked gain in teacher knowledge, rising from an initial average of 58.4% to 88.6% post-intervention. Direct classroom observations revealed a shift in instructional behaviors: daily positive reinforcement instances escalated from 2.1 to 8.4 per teacher, restorative dialogue applications rose from 0.5 to 4.2, and punitive verbal reprimands declined from 6.8 to 1.2. Program outputs included an operational oversight team, standardized school guidelines, classroom agreement charts across six cohorts, and adapted P5 modules. Parental engagement reached an 86.7% participation rate. These measurable outcomes underscore a successful transition toward child-centered school governance, offering a scalable capacity-building framework for early childhood education.

Branding and Digital Marketing Assistance for MSMEs through Asset-Based Community Development in Banjaransari Village

2026-08-04T11:26:37+00:00

Many micro, small, and medium enterprises (MSMEs) in Banjaransari Village, Padas District, Ngawi Regency, face challenges in developing a clear brand identity, improving product packaging, and making effective use of digital marketing. These conditions highlight the need for assistance that not only introduces branding and digital marketing concepts but also adapts solutions to the characteristics and needs of individual businesses. This community service program aimed to strengthen the branding and digital marketing readiness of 15 MSMEs across five business clusters: blacksmithing, home-based tempeh production, woven bag production, grocery stores, and snack box businesses. The program employed an Asset-Based Community Development (ABCD) approach through four stages: discovery, which focused on identifying and mapping existing assets and business conditions; dream, which involved a collective workshop to formulate shared aspirations; design, which translated these aspirations into cluster-specific solutions through personalized door-to-door mentoring; and destiny, which focused on evaluation and planning for program continuity. The results showed that the participating MSMEs developed branding and marketing tools that had previously been unavailable or had not been optimally utilized, including logos, packaging labels, banners, digital catalogs, WhatsApp Business accounts, and business location information through Google Business Profile linked to Google Maps. Evaluation was conducted descriptively and qualitatively through participatory observation and reflective interviews by the implementing team. The findings indicated an initial improvement in partners' understanding of and readiness to use branding and digital marketing tools. The program demonstrates that cluster-specific and personalized mentoring can provide a relevant approach to helping village-level MSMEs establish stronger business identities and begin adopting digital technologies for marketing. However, the long-term sustainability of these practices and their effects on turnover, customer growth, and market expansion cannot yet be determined because systematic post-program monitoring has not been conducted

Community Assistance in Preparing the DED of Rumah Nyambu Precast-Bamboo Renovation

2026-09-04T07:27:12+00:00

The Rumah Nyambu communal building in Nyambu Village, Tabanan Regency, managed by the Tourism Awareness Group (Pokdarwis), faced several technical problems, including inadequate building conditions, disorganized supporting infrastructure, corroded steel joints in the bamboo structure, and a thermally uncomfortable dome space due to suboptimal air circulation. This community service activity aimed to assist Pokdarwis in preparing the Detailed Engineering Design (DED) for the renovation of Rumah Nyambu using precast concrete and bamboo structures. The implementation methods included Focus Group Discussion (FGD) with the partner, existing-condition surveys, design consultations, and the preparation of DED documents and a cost estimate (RAB). The renovation design utilized 10 precast concrete columns measuring 40/40 cm, an 18 m² mezzanine with bamboo decking as a passive strategy for cross-ventilation, and a dome cover made of bamboo and UV-protective plastic sheeting supported by a new steel frame. The total planned renovation budget was IDR 316,978,852.64. The outputs comprised DED documents, including working drawings, technical specifications, three-dimensional visualizations, and a cost estimate submitted to the partner as a reference for renovation implementation. This design indicates that combining precast concrete and bamboo is potentially efficient and contextual for communal buildings in tropical tourism villages.

Anti-Bullying Psychoeducation to Support a Safe and Child-Friendly School Environment at MAN 1 Banjarmasin

2026-06-02T03:44:31+00:00

Bullying among secondary school adolescents was a psychosocial issue that negatively affected mental health, school safety, and learning quality. Limited understanding of bullying forms, impacts, and prevention strategies often led to the normalization of bullying behavior within school settings. This community service program aimed to improve students’ knowledge through interactive anti-bullying psychoeducation at MAN 1 Banjarmasin. The intervention involved 21 students from grades X, XI, and XII through structured counseling, multimedia presentations, and participatory discussions. Evaluation was conducted using an open-ended questionnaire with pre-test and post-test approaches and was analyzed using the Wilcoxon Signed Rank Test. The results demonstrated an increase in the mean knowledge score from 17.9 ± 2.5 to 21.4 ± 2.1. A total of 19.0% of students improved from a moderate to a good knowledge category, with no decline identified. Statistical analysis revealed a significant difference before and after the intervention (p = 0.046). Interactive psychoeducation make strengthened students’ literacy in bullying prevention and supported the creation of a safe and supportive school environment.

Strengthening Food Security Through Poultry Empowerment in the IKN Buffer Zone: A Community Service Initiative in Jonggon Village, Kutai Kartanegara, East Kalimantan

2026-07-19T10:52:10+00:00

Urbanization and land conversion have increased in the buffer zones of the future capital of Indonesia. This is threatening local food security, in particular the supply of animal protein. A community service activity was held on April 22, 2026 in Jonggon Village, Kutai Kartanegara, involving 30 participants comprising the District Agriculture and Livestock Service, community chicken farmer groups and residents of the village. The objective was to improve the knowledge and skills of participants on sustainable poultry production and to achieve family food security. The methods used were a field visit to a participant’s chicken coop, pre-test and post-test evaluations, interactive presentations by four experts (food security policy, beef cattle, poultry management and chicken disease control) and distribution of 18–32 laying hens per farmer group as stimulant assistance. The findings showed that mean knowledge scores rose from 54.80 to 83.67, a mean gain of 28.87 points (52.68%; paired t-test, n = 27, p < 0.001). Questionnaire responses indicated that 70-73% of the participants thought the exercise was very good for increasing comprehension and insight. Participants were very satisfied with the field visit and the laying hens provided, reporting direct and practical benefits for egg production. The activity improved short-term knowledge and participant satisfaction. It also strengthened local capacity for poultry-based food security. Direct food-security outcomes, such as sustained egg production and household income, were not yet measured and need follow-up monitoring.

The Utilization of Visiga Media: Preventing Violent Relationships Among Teenagers

2026-07-25T02:11:44+00:00

The phenomenon of dating and the risk of violence are two things that cannot be separated in a relationship between two people. The risk of this situation can cause changes not only to physical health but also the mental state of teenagers, which can be negative. This community service activity aims to increase adolescent literacy regarding healthy relationships and violence in dating through an interesting and relevant educational approach. This program also aims to develop critical understanding and communication skills in adolescents so they can avoid or overcome unhealthy relationships. This activity was carried out in October-November 2025 and consisted of problem identification activities, intervention activities, and follow-up plans for this activity and subsequent activities. This activity was attended by 45 teenagers who were selected because they were or were currently in dating relationships and were chosen by teachers. The results of this study showed an average increase in knowledge of teenagers by 3.93, with 45 students participating. This increase indicates that the media used by combining video methods and physical activities can increase adolescents' understanding of the importance of literacy regarding positive and negative aspects of social relationships among teenagers, so that future violent behavior can be avoided.

Improving Balanced Nutrition Knowledge Among Elementary School Students Through Interactive Game-Based Learning

2026-07-19T11:00:50+00:00

Malnutrition among elementary school children in Indonesia remains a double burden, highlighting the need for innovative educational interventions. This community service program aimed to improve students’ short-term nutrition knowledge regarding the My Plate concept and healthy snack selection. The intervention was conducted among 27 sixth-grade students at SDN 35 Parak Karakah, Padang, in November 2025, using a pre–post test design with five multiple-choice questions per session. Educational activities included presentations, puzzle media, ball-throwing games, wall magazines, and pocket books delivered over three days. A paired t-test was used to compare pre-test and post-test scores, with statistical significance set at p < 0.05. The results showed an increase in knowledge scores on the “Isi Piringku” concept from 89.6 ± 12.9 to 94.1 ± 10.8 (p-value=0.05), and healthy snack knowledge from 86.6±21.3 to 96.1±12.0 (p-value=0.047). These findings indicate that interactive, multisensory learning approaches are effective in improving students’ nutrition short term knowledge. This program may serve as a promotive and preventive model to support early dietary behavior improvement among school-aged children.

Antasan Screening Based on Community Health Nursing to Enhance Awareness and Early Detection of Stroke Risk Factors in Antasan Senor Ilir Village

2026-07-25T02:26:14+00:00

Stroke is a major public health problem, particularly in rural communities with limited health literacy and access to preventive services. This program aimed to improve community awareness and facilitate the early detection of stroke risk factors through the Antasan Screening program based on the Community Health Nursing (CHN) approach. A community-based participatory intervention was conducted among 100 adult residents of Antasan Senor Ilir Village, South Kalimantan, from June to July 2026. The program included health education, assessment of blood pressure, body mass index, blood glucose, cholesterol, and uric acid, lifestyle assessment, individualized counseling, referral, and community empowerment through collaboration with village authorities and primary healthcare providers. Community awareness was assessed using questionnaires before and after education, while stroke risk factors were analyzed descriptively. The results demonstrated a significant increase in awareness scores from 56.4 ± 11.8 to 86.9 ± 8.2 (p < 0.001). Screening identified hypertension in 42% of participants, obesity in 36%, hypercholesterolemia in 38%, hyperglycemia in 21%, hyperuricemia in 29%, physical inactivity in 44%, and smoking in 26%. Sixty-one participants required lifestyle modification counseling, while 28 were referred for further examination. The intervention also strengthened the capacity of five Posbindu PTM volunteers to conduct continuous monitoring. The CHN-based Antasan Screening program effectively improved community awareness and supported the early detection of stroke risk factors. This integrated approach demonstrated potential as a sustainable community-based strategy for stroke prevention in rural settings.

Implementation of a Power Supply System for CCTV Installation in the Cidodol Grogol Selatan Community

2026-08-13T15:09:28+00:00

The reliability of a CCTV system is influenced not only by cameras and recording devices but also by the quality of the power supply system and users’ understanding of basic installation and maintenance. This Community Service (PkM) activity aimed to improve the knowledge and practical skills of residents of RT 03 RW 12, Grogol Selatan, South Jakarta, in selecting, installing, measuring, and performing basic maintenance of CCTV power supply systems. The activity employed a participatory approach consisting of needs identification, instructional sessions, demonstrations, hands-on installation practice, mentoring, and evaluation using pre-test and post-test assessments. Ten participants consisting of neighborhood administrators, community representatives, security personnel, youth members, and residents participated in the activity. The evaluation results showed that the average pre-test score increased from 50.5 to 87.5 in the post-test, representing an increase of 37 points or 73.27% relative to the initial score. In addition to the knowledge evaluation, practical activities involved the installation and measurement of a 12 VDC power supply system on several CCTV cable runs. The test results showed an average output voltage of 12.34 VDC and an average voltage drop of 0.48%, with the highest voltage drop of 1.21% occurring at a cable length of 85 meters. All tested cameras produced clear images, and DVR recording operated normally. The results indicate an improvement in participants’ knowledge and provide practical experience in CCTV power supply installation and testing. The sustainability of the activity is supported through the assignment of maintenance responsibilities, periodic inspection of the installation, and basic troubleshooting by the community.

Digital Marketing Mentoring for Strengthening the Capacity of the New Student Admission Team at a Private Islamic Higher Education

2026-08-13T15:20:49+00:00

Competition among private universities in attracting new students is increasingly intense, while structured digital marketing strategies are not yet owned by many institutions, including Universitas Persatuan Islam (UNIPI) in Bandung. This community service activity aims to enhance the capacity of the new student admission team at UNIPI in designing, managing, and evaluating digital marketing strategies based on prospective student segmentation and customer journey. The methods employed include socialization, training, intensive mentoring, content creation practice, and evaluation through pre-test and post-test. The Asset-Based Community Development (ABCD) approach is implemented through identifying, mobilizing, and developing partner assets. The partner of this activity is 10 members of the UNIPI admission team. Evaluation results show an increase in participants' understanding from an average of 57.9% in the pre-test to 84.4% in the post-test. The Wilcoxon signed-rank test yields Z = -2.803; p = 0.005, with an effect size of r = 0.89 (large effect) and N-Gain = 0.74 (high category). The activity outputs include a digital content calendar for admission, prospective student personas, improved promotional messages based on prospective student needs, and WhatsApp follow-up templates. This activity concludes that digital marketing mentoring improves the capacity of the admission team and produces targeted strategic outputs. However, this activity does not measure the number of applicants, leads, conversion, or actual enrollment, so claims of recruitment impact are limited to the capacity and output level. A 1–3 month post-program evaluation is recommended to monitor sustainability and further impact.