https://journal.irpi.or.id/index.php/ijbem <p style="text-align: justify;"><strong>Indonesian Journal of Business Economics and Management (IJBEM)</strong> is a scientific journal published by the Institute of Research and Publication Indonesia (IRPI) in collaboration with several universities throughout Riau and Indonesia. IJBEM will be published 2 (two) times a year, in June and December, each edition containing 5 (five) articles. Articles may be written in Indonesian or English. articles are original research results with maximum plagiarism of 25%. Articles submitted to IJBEM will be reviewed by at least 2 (two) reviewers. The submitted article must meet the assessment criteria and be in accordance with the instructions and templates provided by IJBEM. The entire process until IJBEM is published will be free of charge. IJBEM is registered in National Library with Number International Standard Serial Number (ISSN) Online: <a title="ISSN" href="https://issn.brin.go.id/terbit/detail/20230124121347804" target="_blank" rel="noopener">2985-9883.</a></p> IRPI Publisher en-US IJBEM : Indonesian Journal of Business Economics and Management 2985-9883 <p>Authors who publish with <strong>IJBEM: Indonesian Journal of Business Economics and Management </strong>agree to the following terms:</p> <ol> <li class="show">Authors retain copyright and grant the <strong>IJBEM: Indonesian Journal of Business Economics and Management </strong>right of first publication with the work simultaneously licensed under <strong>Creative Commons Attribution License</strong> <strong><a href="https://creativecommons.org/licenses/by/4.0/">(CC BY 4.0)</a></strong> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li class="show">Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> </ol> https://journal.irpi.or.id/index.php/ijbem/article/view/1620 <p class="JEBM-Abstrakbody"><span lang="IN">Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Fashion Lifestyle, dan Persepsi Harga terhadap keputusan pembelian pakaian branded preloved di Kota Pekanbaru. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan Purposive Sampling, melibatkan 100 responden yang merupakan konsumen pakaian preloved. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, serta regresi linier berganda dengan bantuan software SPSS versi 25. Hasil penelitian menunjukkan bahwa Brand Image, Fashion Lifestyle, dan Persepsi Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial, Fashion Lifestyle memiliki pengaruh terbesar terhadap keputusan pembelian, diikuti oleh Persepsi Harga dan Brand Image. Uji simultan menunjukkan ketiga variabel independen secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian. Implikasi penelitian ini menunjukkan bahwa untuk menarik konsumen, penjual pakaian preloved harus memperhatikan citra merek, mengikuti tren fashion, dan menawarkan harga yang kompetitif. Penelitian ini memberikan wawasan bagi penjual dan pemasar dalam mengembangkan strategi pemasaran yang efektif untuk produk pakaian preloved.</span></p> Kamalia Kamalia Saipul Alsukri Copyright (c) 2024 Kamalia Kamalia, Saipul Alsukri https://creativecommons.org/licenses/by/4.0 2024-06-19 2024-06-19 3 2 44 52