Napitupulu, Z.P.C.M., Jong, J.S. and Prabawati, A.G. 2025. Segmentasi Wilayah Target Promosi Menggunakan Algortima K-Means Clustering pada Perguruan Tinggi: Segmentation of Promotion Target Areas Using the K-Means Clustering Algorithm at Universities. MALCOM: Indonesian Journal of Machine Learning and Computer Science. 5, 4 (Oct. 2025), 1160-1171. DOI:https://doi.org/10.57152/malcom.v5i4.2125.