Rahayu, A., Karmila, H. and Triyono, G. 2026. Segmentasi Pelanggan Buah Segar dengan RFM dan Improved K-Means Berbasis Optimasi Centroid: Segmentation of Fresh Fruit Customers Using RFM and Improved K-Means Based on Centroid Optimization . MALCOM: Indonesian Journal of Machine Learning and Computer Science. 6, 4 (Oct. 2026), 2132-2142. DOI:https://doi.org/10.57152/malcom.v6i4.2694.