Amarudin, M. and Wibawa, B. M. (2026) “Perbandingan Persepsi Pelanggan Terhadap Customer Service Berbasis Artificial Intelligence dan Manusia pada Industri Kecantikan: Comparison of Customer Perceptions Toward Artificial Intelligence–Based and Human-Based Customer Service in the Beauty Industry ”, MALCOM: Indonesian Journal of Machine Learning and Computer Science, 6(1), pp. 274-284. doi: 10.57152/malcom.v6i1.2483.