I. B, R. Rahmaddeni, A. Putra, D. Najario, and M. A. Fakhrizal, “Optimasi Performa K-Means melalui Hybrid Feature Engineering RFM dan Behavioral Analytics untuk Segmentasi Pelanggan: Optimizing K-Means Performance with Hybrid RFM and Behavioral Analytics for Customer Segmentation”, MALCOM, vol. 5, no. 4, pp. 1377-1386, Oct. 2025.