B I, Rahmaddeni R, Putra A, Najario D, Fakhrizal MA. Optimasi Performa K-Means melalui Hybrid Feature Engineering RFM dan Behavioral Analytics untuk Segmentasi Pelanggan: Optimizing K-Means Performance with Hybrid RFM and Behavioral Analytics for Customer Segmentation. MALCOM [Internet]. 2025Oct.31 [cited 2025Nov.11];5(4):1377-86. Available from: https://journal.irpi.or.id/index.php/malcom/article/view/2227