Pelatihan Pengembangan Produk Unggulan dan Pemasaran On-Line Pada UMKM Pengolahan Pisang di Desa Duwet
Leading Product Development and On-Line Marketing Training for Banana Processing SMEs in Duwet Village
Keywords:
Duwet Village, MSMEs, Product Innovation, Online MarketingAbstract
The development of the economic sector in Duwet village, one of which is supported by the existence of approximately 114 SMEs. There are SMEs that are targeted in this partnership community service activity, namely the Banana Processing MSMEs which are currently the flagship product in Duwet village. The potential and business opportunities of food products currently have very good prospects. The main problems that hinder the development of the Banana Processing MSME business include the production process manually and very simply and without product development or diversification, the number of product turnover is limited and the quality is not guaranteed, and the condition of the equipment is very simple and not feasible, has not been carried out. management activities ranging from planning, organizing, directing, and controlling product quality, as well as no financial accounting records, and promotional activities relying solely on word of mouth. Some solutions to problem solving at partners include (1) providing training and assistance on how to innovate products and diversify products developed with various other products, (2) provide machine and equipment assistance, (3) business management training, and (5 ) train the development of effective sales and promotions through online marketing and through several social media such as Instagram and Facebook.
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