The Importance of Exterior, Interior, and Cafe Room Design & Arrangement in Influencing Customer Visiting Decisions
Pentingnya Eksterior, Interior, dan Desain & Penataan Ruangan Cafe dalam Mempengaruhi Keputusan Berkunjung Pelanggan
Keywords:
Cafe Atmosphere, Decision to Visit, SurabayaAbstract
This study used a quantitative approach using primary data in the form of filling out questionnaires to 87 respondents. This study aims to determine whether the café atmosphere consisting of exterior, interior, and room design & arrangement variables can influence the decision to visit customers at a café in Surabaya. The results of the study are known that all indicators on exterior, interior, and room design & arrangement variables are considered by respondents when visiting a café. The data states that the significance value in the results of the regression analysis of independent variables consisting of exterior, interior, and room design & arrangement of the dependent variable of visiting decisions has numbers of 0.000, 0.002 and 0.036 respectively or the whole is below 0.05.
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