MADANI, A.; ASTRIANA RAHMAH, A. R.; FADILAH NURUNNISA, F. N.; ANDI ELIA, A. E. Segmentasi Pelanggan pada BC HNI 2 Pekanbaru dengan Menerapkan Algoritma K-Medoids dan Model RFM (Recency, Frequency, Monetery): Customer Segmentation at BC HNI 2 Pekanbaru by Applying the K-Medoids Algorithm and Recency, Frequency, Monetary (RFM) Model. SENTIMAS: Seminar Nasional Penelitian dan Pengabdian Masyarakat, v. 1, n. 1, p. 179-186, 1 Sep. 2022.