Smart Social Media Use: Digital Strategies to Strengthen Personal Identity and Reputation of Students of SMK Jayawisata 2
Smart Social Media Use: Strategi Digital untuk Memperkuat Identitas dan Reputasi Pribadi Siswa SMK Jayawisata 2
DOI:
https://doi.org/10.57152/consen.v5i1.1906Keywords:
literasi digital, personal branding, PkM M Ikom U Bakrie, Komunikasi Digital, Reputasi PersonalAbstract
SMK Jayawisata 2 merupakan sekolah kejuruan yang berfungsi untuk menghasilkan tenaga kerja terampil yang dapat beradaptasi dengan tuntutan kebutuhan dunia kerja. Namun, tidak sedikit dari lulusan SMK Jayawisata 2 yang susah dalam mendapatkan pekerjaan. Berdasarkan observasi awal, siswa-siswi masih mengalami keterbatasan literasi terkait strategi digital untuk memperkuat identitas dan reputasi pribadi melalui media sosial yang sangat dibutuhkan dalam menghadapi dunia kerja pada saat ini. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan wawasan kepada siswa-siswi SMK Jayawisata 2 dalam melakukan pengelolaan media sosial sebagai alat dalam membangun personal branding yang dapat mengembangkan keterampilan. Metode kegiatan berbentuk seminar yang terdiri dari pemaparan materi dan sesi tanya jawab interaktif yang dapat membuka akses informasi kepada peserta. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman peserta yang diukur melalui pre-test dan post-test dengan rata-rata peningkatan pemahaman terhadap materi sebesar 69,5%. Selain itu, hasil review kegiatan menunjukkan tingkat kepuasan yang tinggi dari peserta.
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References
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Hood, K. M., Robles, M., & Hopkins, C. D. (2014). PERSONAL BRANDING AND SOCIAL MEDIA FOR STUDENTS IN TODAY’S COMPETITIVE JOB MARKET. The Journal of Research In Business Education, 56(2), 33-47. https://jrbe.nbea.org/index.php/jrbe/article/view/56
Fitriana, A. D., Sahid, M., Fathiyah, F., & Muhtar, M. (2022). Personal Branding: Strategi Membangun Reputasi Dosen di Media Digital. Jurnal Komunikasi, 16(2), 121–133. https://doi.org/10.21107/ilkom.v16i2.12792
Deckers, Erik., & Lacy, Kyle. (2013). Branding yourself?: how to use social media to invent or reinvent yourself (2nd ed.). Que Pub.
Santika, E. F. (2024, July 30). Pelajar Jadi Korban Serangan Digital RI Terbanyak pada Awal 2024. Katadata.Co.Id. https://databoks.katadata.co.id/teknologi-telekomunikasi/statistik/66a88eacbaeab/pelajar-jadi-korban-serangan-digital-ri-terbanyak-pada-awal-2024
Khoirul Anam. (2023, February 14). Paling Rendah di ASEAN, Tingkat Literasi Digital RI Cuma 62%. CNBC Indonesia. https://www.cnbcindonesia.com/tech/20230214171553-37-413790/paling-rendah-di-asean-tingkat-literasi-digital-ri-cuma-62
Kapferer, J. N. (2008). The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. Kogan Page.
Turkle, S. (1995). Life on the Screen: Identity in the Age of the Internet. Simon & Schuster
Dellarocas, C. (2003). The Digitization of Word of Mouth: Promise and Challenges of Online Reputation Systems. Management Science, 49(10), 1407–1424.
Solomon, J. F., Solomon, A., Joseph, N. L., & Norton, S. D. (2013). Impression management, myth creation and fabrication in private social and environmental reporting: Insights from Erving Goffman. Accounting, organizations and society, 38(3), 195-213.
Oliver, S., & Duncan, S. (2019). Looking through the Johari window. Research for All, 3(1).
Castells, M. (1996). The space of flows. The rise of the network society, 1, 376-482.
Stafford, T. F., Stafford, M. R., & Schkade, L. L. (2004). Determining uses and gratifications for the Internet. Decision sciences, 35(2), 259-288.
Azad, T., Ahmed, S., Shovon, K., Razu, A., Sikder, S., Bhuyan, S. H., & Ahmed, M. S. (2024). Building a Personal Brand: Strategies for Standing out in a Competitive Job Market. International Journal of Novel Research in Marketing Management and Economics, 11, 147–154. https://doi.org/10.5281/zenodo.10939572
Yuan, D., Rahman, M. K., Issa Gazi, M. A., Rahaman, M. A., Hossain, M. M., & Akter, S. (2021). Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. SAGE Open, 11(4). https://doi.org/10.1177/21582440211060784
Putri, R. Y., & Supriansyah, S. (2021). Pengaruh Literasi Digital terhadap Kesiapan Kerja Generasi Z di Sekolah Menengah Kejuruan. EDUKATIF?: JURNAL ILMU PENDIDIKAN, 3(5), 3007–3017. https://doi.org/10.31004/edukatif.v3i5.1055
Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2019). Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02662
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