News Writing Assistance to Optimize the Website as a Public Communication Medium in Laweyan District, Surakarta: Pendampingan Penulisan Berita untuk Optimalisasi Website sebagai Media Komunikasi Publik di Kecamatan Laweyan Surakarta

Betty Gama; Adhika Prasetya  Kusharsanto; Yoto  Widodo; Joko  Suryono; Hariyanto Hariyanto; Henny Sri  Kusumawati

doi:10.57152/consen.v6i2.3117

Authors

Betty Gama Universitas Veteran Bangun Nusantara Sukoharjo
Adhika Prasetya Kusharsanto Universitas Veteran Bangun Nusantara
Yoto Widodo Universitas Veteran Bangun Nusantara
Joko Suryono Universitas Veteran Bangun Nusantara
Hariyanto Hariyanto Universitas Veteran Bangun Nusantara
Henny Sri Kusumawati Universitas Veteran Bangun Nusantara

DOI:

https://doi.org/10.57152/consen.v6i2.3117

Keywords:

news writing techniques, district website, digital government, public communication

Abstract

Optimizing government websites as public communication media requires personnel with competencies in compiling and publishing information accurately, quickly, and attractively. However, limited staff capabilities in news writing prevent various government activities in Laweyan District from being optimally documented and publicized. This community service activity aims to increase institutional capacity in news writing so that the district website can be utilized more effectively for public communication. The method used is participatory assistance through the stages of needs identification, socialization, training, practice, and evaluation. This news writing activity involved 20 officials from 11 sub-districts within the Laweyan District, Surakarta City. Assistance materials covered news writing techniques, online news writing, and journalistic videography. The activity results showed an increase in participants' understanding and skills in compiling news and generating content published through government digital media. This mentoring contributes to website optimization as a public communication medium supporting digital government implementation, increasing information transparency, and strengthening Laweyan District's positive image. Evaluation results showed the participants' average understanding increased from 220 to 228, or experienced a 0.4-point increase after attending the mentoring sessions

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