The Impact of Digital Transformation on Human Resource Development in the Online Business Paradigm
DOI:
https://doi.org/10.57152/malcom.v4i2.1281Keywords:
Digital Transformation, HRD, Online Business, ParadigmAbstract
As digital technology continues to evolve, there is a significant shift from conventional business models towards online business models. This change encompasses various aspects, ranging from how products and services are marketed to interactions with customers. This research aims to understand the influence of digital transformation on Human Resource Development (HRD) in the context of online businesses. The research method employed in this study is a qualitative literature review, drawing data from Google Scholar from 2019 to 2023. The results indicate that in the continuously evolving digital era, digital transformation has become a necessity for every business seeking to survive and thrive, particularly in the realm of online business. HRD is a highly impacted aspect of this transformation. The paradigm shift in HRD development is not only related to technical skills but also to adaptability, continuous learning, and holistic understanding of the online business ecosystem. The urgency of this research is crucial because a deep understanding of how digital transformation affects HRD development can assist organizations and stakeholders in designing effective strategies to address challenges and capitalize on opportunities in this dynamic era of online business.
References
I. Sugiarto, “Human Resource Development Strategies to Achieve Digital Transformation in Businesses,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 156–162, Nov. 2023, doi: 10.61100/adman.v1i3.66.
J. Sudewa, K. S. Yusat, M. F. Maulana, T. R. Fauzan, and R. N. Barizki, “Digital Entrepreneurship: The Role of Digital Technology in Building New Businesses,” Jurnal Minfo Polgan, vol. 12, no. 1, pp. 1340–1350, Jul. 2023, doi: 10.33395/jmp.v12i1.12741.
K. Agustian, A. Pohan, A. Zen, W. Wiwin, and A. J. Malik, “Human Resource Management Strategies in Achieving Competitive Advantage in Business Administration,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 2, pp. 108–117, Oct. 2023, doi: 10.61100/adman.v1i2.53.
P. C. Verhoef et al., “Digital transformation: A multidisciplinary reflection and research agenda,” J Bus Res, vol. 122, pp. 889–901, Jan. 2021, doi: 10.1016/j.jbusres.2019.09.022.
F. Pascucci, E. Savelli, and G. Gistri, “How digital technologies reshape marketing: evidence from a qualitative investigation,” Italian Journal of Marketing, no. 4, pp. 1–32, Jan. 2023, doi: 10.1007/s43039-023-00063-6.
E. van Laar, A. J. A. M. van Deursen, J. A. G. M. van Dijk, and J. de Haan, “Determinants of 21st-Century Skills and 21st-Century Digital Skills for Workers: A Systematic Literature Review,” Sage Open, vol. 10, no. 1, pp. 1–14, Jan. 2020, doi: 10.1177/2158244019900176.
W. Mainga, M. B. Murphy-Braynen, R. Moxey, and S. A. Quddus, “Graduate Employability of Business Students,” Adm Sci, vol. 12, no. 3, p. 72, Jun. 2022, doi: 10.3390/admsci12030072.
A. Errida and B. Lotfi, “The determinants of organizational change management success: Literature review and case study,” International Journal of Engineering Business Management, vol. 13, pp. 1–15, Jan. 2021, doi: 10.1177/18479790211016273.
R. H. K. HC, M. M. Hanafi, and W. N. Lantara, “The Effect of Optimal Cash and Deviation from Target Cash on the Firm Value: Empirical Study in Indonesian Firms,” Jurnal Dinamika Manajemen, vol. 10, no. 1, pp. 1–13, Sep. 2019, doi: 10.15294/jdm.v10i1.17359.
N. C. Lewaherilla and V. E. Huwae, “The Use of Information Technology in Improving the Recruitment and Selection Process of Human Resources,” Jurnal Minfo Polgan, vol. 12, no. 3, pp. 901–910, 2023.
S. Wahyoedi, S. Suherlan, S. Rijal, H. K. Azzaakiyyah, and A. M. A. Ausat, “Implementation of Information Technology in Human Resource Management,” Al-Buhuts, vol. 19, no. 1, pp. 300–318, 2023, doi: https://doi.org/10.30603/ab.v19i1.3407.
Wahdaniah, R. Sucianti, E. Ambalele, and A. H. Tellu, “Human Resource Management Transformation in the Digital Age: Recent Trends and Implications,” International Journal of Applied Research and Sustainable Sciences, vol. 1, no. 3, pp. 239–258, Nov. 2023, doi: 10.59890/ijarss.v1i3.902.
Tini Mogea, “The Importance Of Human Resources Training To Improve Organizational Performance,” CENDEKIA: Jurnal Ilmu Sosial, Bahasa dan Pendidikan, vol. 3, no. 2, pp. 58–72, 2023.
M. Rožman, P. Tominc, and T. Štrukelj, “Competitiveness Through Development of Strategic Talent Management and Agile Management Ecosystems,” Global Journal of Flexible Systems Management, vol. 24, no. 3, pp. 373–393, Sep. 2023, doi: 10.1007/s40171-023-00344-1.
J. M. Montero Guerra, I. Danvila-del-Valle, and M. Méndez-Suárez, “The impact of digital transformation on talent management,” Technol Forecast Soc Change, vol. 188, p. 122291, Mar. 2023, doi: 10.1016/j.techfore.2022.122291.
S. A. Bakar and M. Dorasamy, “From Adoption to Sustainability: A Journey of Large-Scale Agile Implementation,” International Journal of Technology, vol. 14, no. 6, p. 1367, Oct. 2023, doi: 10.14716/ijtech.v14i6.6645.
S. Nadkarni and R. Prügl, “Digital transformation: a review, synthesis and opportunities for future research,” Management Review Quarterly, vol. 71, no. 2, pp. 233–341, Apr. 2021, doi: 10.1007/s11301-020-00185-7.
A. F. Bariši?, J. Rybacka Bariši?, and I. Miloloža, “Digital Transformation: Challenges for Human Resources Management,” ENTRENOVA - ENTerprise REsearch InNOVAtion, vol. 7, no. 1, pp. 365–375, Dec. 2021, doi: 10.54820/GTFN9743.
S. Dhawan, “Online Learning: A Panacea in the Time of COVID-19 Crisis,” Journal of Educational Technology Systems, vol. 49, no. 1, pp. 5–22, Sep. 2020, doi: 10.1177/0047239520934018.
S. Morrison-Smith and J. Ruiz, “Challenges and barriers in virtual teams: a literature review,” SN Appl Sci, vol. 2, no. 6, p. 1096, Jun. 2020, doi: 10.1007/s42452-020-2801-5.
T. Rasool, N. F. Warraich, and M. Sajid, “Examining the Impact of Technology Overload at the Workplace: A Systematic Review,” Sage Open, vol. 12, no. 3, pp. 1–18, Jul. 2022, doi: 10.1177/21582440221114320.
A. M. A. Ausat and S. Suherlan, “Obstacles and Solutions of MSMEs in Electronic Commerce during Covid-19 Pandemic: Evidence from Indonesia,” BASKARA: Journal of Business and Entrepreneurship, vol. 4, no. 1, pp. 11–19, Oct. 2021, doi: 10.54268/BASKARA.4.1.11-19.
M. Rücker, O. Pakos, R. Schubart, and K.-I. Voigt, “The Digital Company: Effects of Digital Transformation on a Company’s Work Environment – Insights of a Systematic Literature Analysis,” in 30th Annual Conference of the International Association for Management of Technology (IAMOT 2021), Red Hook, New York, USA: Curran Associates, Inc., 2021, pp. 486–505. doi: 10.52202/060557-0036.
L. Lam, P. Nguyen, N. Le, and K. Tran, “The Relation among Organizational Culture, Knowledge Management, and Innovation Capability: Its Implication for Open Innovation,” Journal of Open Innovation: Technology, Market, and Complexity, vol. 7, no. 1, p. 66, Mar. 2021, doi: 10.3390/joitmc7010066.
A. I. Al-Alawi, M. Messaadia, A. Mehrotra, S. K. Sanosi, H. Elias, and A. H. Althawadi, “Digital transformation adoption in human resources management during COVID-19,” Arab Gulf Journal of Scientific Research, Jan. 2023, doi: 10.1108/AGJSR-05-2022-0069.
Y. Iskandar, “Digital Transformation Model and the Role of HR in Indonesian MSMEs,” International Journal of Business, Law, and Education, vol. 4, no. 2, pp. 1427–1453, Dec. 2023, doi: 10.56442/ijble.v4i2.334.
A. S. Cahyono, L. Tuhuteru, S. Julina, S. Suherlan, and A. M. A. Ausat, “Building a Generation of Qualified Leaders: Leadership Education Strategies in Schools,” Journal on Education, vol. 5, no. 4, pp. 12974–12979, 2023, Accessed: Mar. 17, 2023. [Online]. Available: https://jonedu.org/index.php/joe/article/view/2289
A. Zen, S. Siminto, M. A. K. Harahap, Y. B. Prasetya, and A. M. A. Ausat, “Effective Leadership: A Literature Review of Concepts, Characteristics, and Best Practices,” Innovative: Journal Of Social Science Research, vol. 3, no. 2, pp. 2209–2219, 2023, doi: https://doi.org/10.31004/innovative.v3i2.430.
M. A. K. Harahap, S. Sutrisno, D. Mahendika, S. Suherlan, and A. M. A. Ausat, “The Role of Emotional Intelligence in Effective Leadership: A Review of Contemporary Research,” Al-Buhuts, vol. 19, no. 1, pp. 354–369, 2023, doi: https://doi.org/10.30603/ab.v19i1.3429.
A. M. A. Ausat, S. Suherlan, T. Peirisal, and Z. Hirawan, “The Effect of Transformational Leadership on Organizational Commitment and Work Performance,” Journal of Leadership in Organizations, vol. 4, no. 4, pp. 61–82, Mar. 2022, doi: 10.22146/jlo.71846.
A. Basir, E. D. Puspitasari, C. C. Aristarini, P. D. Sulastri, and A. M. A. Ausat, “Ethical Use of ChatGPT in the Context of Leadership and Strategic Decisions,” Jurnal Minfo Polgan, vol. 12, no. 1, pp. 1239–1246, 2023, doi: https://doi.org/10.33395/jmp.v12i1.12693.
