Analysis of the Interconnection between Digital Skills of Human Resources in SMEs and the Success of Digital Business Strategy Implementation
DOI:
https://doi.org/10.57152/malcom.v4i2.1282Keywords:
Digital Business Strategy, Digital Skills, Interconnection, SME Human ResourcesAbstract
The advancement of information technology has transformed the way SMEs operate, from marketing aspects to inventory management. Digital business opens up new opportunities for SMEs but also demands new skills from human resources to keep up with these developments. The objective of this research is to analyze the interconnection between the digital skills of human resources in SMEs and the success of implementing digital business strategies. This research method focuses on qualitative literature review using Google Scholar as the data source, especially for articles published between 2021 and 2024. The study results indicate that the role of human resources in an increasingly digital business world is crucial. The digital skills possessed by human resources not only affect the effectiveness of implementing digital business strategies but also impact the competitiveness and sustainability of SMEs in the constantly changing market. A deep understanding of the market, creativity in innovation, and adaptability are important factors in ensuring business success in this digital era.
References
A. P. Aslam, “Do Economic Literacy and Digital Literacy among Business Actors registered in the Grab Application Contribute to Entrepreneurial Behavior?,” PINISI, vol. 1, no. 2, pp. 99–108, 2023.
L. Anatan and Nur, “Micro, Small, and Medium Enterprises’ Readiness for Digital Transformation in Indonesia,” Economies, vol. 11, no. 6, p. 156, May 2023, doi: 10.3390/economies11060156.
A. Yani, D. O. Suparwata, and Hamka, “Product and Service Innovation Strategies to Expand MSME Markets,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 163–169, Nov. 2023, doi: 10.61100/adman.v1i3.67.
S. Sutrisno, R. M. Permana, and A. Junaidi, “Education and Training as a Means of Developing MSME Expertise,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 137–143, Nov. 2023, doi: 10.61100/adman.v1i3.62.
Sutrisno, P. A. Cakranegara, F. Asri, M. Yusuf, and J. Sahala, “Strategi for MSME Development Using Financial Technology to Increase Capital and Consumers,” Jurnal Darma Agung, vol. 30, no. 2, pp. 677–686, 2022.
I. Athia, B. E. Soetjipto, and E. Efendi, “The improvement of Micro, Small, and Medium Enterprises’ (MSMEs) business performance during the COVID-19 pandemic through financial and digital literacy,” Jurnal Ekonomi Bisnis dan Kewirausahaan, vol. 12, no. 1, pp. 92–109, Apr. 2023, doi: 10.26418/jebik.v12i1.58984.
A. M. A. Ausat, E. Siti Astuti, and Wilopo, “Analisis Faktor Yang Berpengaruh Pada Adopsi E-commerce Dan Dampaknya Bagi Kinerja UKM Di Kabupaten Subang,” Jurnal Teknologi Informasi dan Ilmu Komputer (JTIIK), vol. 9, no. 2, pp. 333–346, 2022, doi: 10.25126/jtiik.202295422.
S. Sutrisno, A. M. A. Ausat, R. M. Permana, and S. Santosa, “Effective Marketing Strategies for MSMEs during Ramadan in Indonesia,” Community Development Journal: Jurnal Pengabdian Masyarakat, vol. 4, no. 2, pp. 1901–1906, 2023, doi: 10.31004/cdj.v4i2.13792.
S. Sutrisno, “Exploring the Potential of ChatGPT to Improve Customer Service in MSMEs,” Innovative: Journal Of Social Science Research, vol. 3, no. 2, pp. 653–664, 2023, doi: https://doi.org/10.31004/innovative.v3i2.330.
S. S. Gadzali, J. Gazalin, S. Sutrisno, Y. B. Prasetya, and A. M. A. Ausat, “Human Resource Management Strategy in Organisational Digital Transformation,” Jurnal Minfo Polgan, vol. 12, no. 2, pp. 760–770, 2023, doi: https://doi.org/10.33395/jmp.v12i2.12508.
A. M. A. Ausat and S. Suherlan, “Obstacles and Solutions of MSMEs in Electronic Commerce during Covid-19 Pandemic: Evidence from Indonesia,” BASKARA: Journal of Business and Entrepreneurship, vol. 4, no. 1, pp. 11–19, Oct. 2021, doi: 10.54268/BASKARA.4.1.11-19.
R. Kusumastuti, I. R. Maruf, E. Fatmawati, L. Kartika, and S. N. Alam, “Increasing digital-based human resources competencies for profitable and sustainable MSME managers,” Int J Health Sci (Qassim), vol. 6, no. S4, pp. 2892–2908, Jun. 2022, doi: 10.53730/ijhs.v6nS4.8483.
A. Sopanah, Z. Rusyad, and Zulkarnain, “Optimizing Small Business Management through Collaborative Training and Education in Business Applications,” TGO Journal of Community Development, vol. 1, no. 2, pp. 45–50, 2023.
A. Risdwiyanto, Moh. M. Sulaeman, and A. Rachman, “Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs,” Journal of Contemporary Administration and Management (ADMAN), vol. 1, no. 3, pp. 180–186, Nov. 2023, doi: 10.61100/adman.v1i3.70.
D. R. Rahadi, J. Iskak, Wijonarko, and M. Muslih, “Developing the Human Resources Talent of Small Medium Enterprises (SME) in Bandung City of Indonesia,” International Journal of Science and Society, vol. 4, no. 2, pp. 197–208, Jun. 2022, doi: 10.54783/ijsoc.v4i2.462.
S. Hakim, L. N. Laelawati, and R. Mardiana, “The Role of Digital Skills and Technological Innovation in Improving the Performance of Small and Medium Industries: Systematic Literature Review,” in ICOBIS, 2023, pp. 74–102. doi: 10.2991/978-94-6463-068-8_7.
M. R. Ohara, D. O. Suparwata, and S. Rijal, “Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age,” Journal of Contemporary Administration and Management (ADMAN), vol. 2, no. 1, pp. 313–318, 2024, doi: https://doi.org/10.61100/adman.v2i1.125.
J. Stofkova et al., “Digital Skills as a Significant Factor of Human Resources Development,” Sustainability, vol. 14, no. 20, p. 13117, Oct. 2022, doi: 10.3390/su142013117.
O. Ali, V. Osmanaj, M. Alryalat, R. Chimhundu, and Y. K. Dwivedi, “The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review,” Economic Research-Ekonomska Istraživanja, vol. 36, no. 3, pp. 1–37, Dec. 2023, doi: 10.1080/1331677X.2023.2210661.
S. Suherlan and M. O. Okombo, “Technological Innovation in Marketing and its Effect on Consumer Behaviour,” Technology and Society Perspectives (TACIT), vol. 1, no. 2, pp. 94–103, Oct. 2023, doi: 10.61100/tacit.v1i2.57.
Sutrisno, A. M. A. Ausat, B. Permana, and M. A. K. Harahap, “Do Information Technology and Human Resources Create Business Performance: A Review,” International Journal of Professional Business Review, vol. 8, no. 8, p. e02206, Aug. 2023, doi: 10.26668/businessreview/2023.v8i8.2206.
